HEADLINES: WCJ changes name, strategic direction

<p>Wunderman Cato Johnson has launched a new, global strategic </p><p>direction, with a complete overhaul of the organisation to put it in </p><p>sync with the rapidly changing global marketplace. </p><p><BR><BR> </p><p>The inititative, which includes changing the name of the company - </p><p>founded more than 40 years ago as a direct response agency - to Impiric, </p><p>is aimed at underlining its commitment to delivering integrated </p><p>services. </p><p><BR><BR> </p><p>Other changes consist of the formation of a worldwide research and </p><p>development capability, known as the Marketing Lab; and strategic </p><p>alliances with organisations which will deliver proprietary </p><p>communications and database technologies to Impiric clients. </p><p><BR><BR> </p>