HEADLINES: Watson's Water moves HK media account to OMD
OMD Hong Kong has won the Watson's Water media buying and planning assignment in a pitch that also involved FCB and the incumbent, MindShare. FCB recently won the creative brief after Ogilvy & Mather resigned the account. The entire account is estimated to be worth US$2.6 million. OMD Hong Kong general manager, Jackson Kwok, said: "Besides maximising cost efficiency, we'll work closely with FCB to develop effective and innovative communication strategies."
