HEADLINES: Vietnam Airlines keeps D'Arcy/Starcom agencies

<p>D'Arcy and Starcom have retained the Vietnam Airlines account </p><p>following a statutory review involving 12 agencies, sources close to the </p><p>pitch said. </p><p><BR><BR> </p><p>It was claimed that the incumbents held onto the account because of the </p><p>strong relationship they had built up over the past two years. The </p><p>airline switched its positioning at the beginning of the year; from </p><p>emphasising the aircraft and its service to promoting Vietnam as a </p><p>tourist destination. </p><p><BR><BR> </p><p>About 80 per cent of the carrier's revenue comes from tourists. </p><p><BR><BR> </p>

by | 09/14/2001

D'Arcy and Starcom have retained the Vietnam Airlines account

following a statutory review involving 12 agencies, sources close to the

pitch said.

It was claimed that the incumbents held onto the account because of the

strong relationship they had built up over the past two years. The

airline switched its positioning at the beginning of the year; from

emphasising the aircraft and its service to promoting Vietnam as a

tourist destination.

About 80 per cent of the carrier's revenue comes from tourists.