HEADLINES: Vietnam Airlines keeps D'Arcy/Starcom agencies

<p>D'Arcy and Starcom have retained the Vietnam Airlines account </p><p>following a statutory review involving 12 agencies, sources close to the </p><p>pitch said. </p><p><BR><BR> </p><p>It was claimed that the incumbents held onto the account because of the </p><p>strong relationship they had built up over the past two years. The </p><p>airline switched its positioning at the beginning of the year; from </p><p>emphasising the aircraft and its service to promoting Vietnam as a </p><p>tourist destination. </p><p><BR><BR> </p><p>About 80 per cent of the carrier's revenue comes from tourists. </p><p><BR><BR> </p>

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