Unilever China has hired the Boston Consulting Group to review its
company structure and media business. MindShare presently holds AOR
status for Unilever's media account in China. Marshall Li, Unilever
marketing communications manager for China, said: "This is not yet a
pitch. We are in the process of reviewing the media with our agency.
This is a roster process that is conducted at year-end. We are
reorganising the company structure and the way of doing media business
here (in China)." He added that the review is being done jointly with
MindShare.
