HEADLINES: Toshiba and Carlsberg sign English soccer deal
<p>Toshiba and Carlsberg have signed on with ESPN Star Sports (ESS) as </p><p>sponsors of the English Premier League - one of the leading soccer shows </p><p>in the world. The one-year agreement gives the two brands regional </p><p>association with the 2001/2002 season through a combination of </p><p>multi-level integrated benefits, including on-air entitlements around </p><p>all live matches and repeats, as well as marketing and online benefits. </p><p><BR><BR> </p>
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