HEADLINES: Top ten TV recall
<p>HONG KONG
</p><p>1) CTI IDD (Superman): client, CTI; agency, Grey.
</p><p>2) McDONALD'S (Big Mac Chant): client, McDonald's; agency, Leo Burnett.
</p><p>3) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
</p><p>4) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
</p><p>5) WELLCOME: client, Wellcome; agency: McCann-Erickson.
</p><p>6) HKT 0060 (IDD service): client, Cable & Wireless HKT; agency, JWT.
</p><p>6) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
</p><p>8) SAN MIGUEL: client, San Miguel Brewery; agency, JWT.
</p><p>9) COCA-COLA: client, Swire Bottlers; agency, D'Arcy.
</p><p>9) VITASOY: client, Vitasoy: agency: Euro RSCG.
</p><p>9) AJI ICHIBAN: client, not known: agency: Strategic Media.
</p><p>Data on TV ads scoring the highest recall among consumers polled was
</p><p>collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
</p><p>(January 17-28, 2000)
</p><p><BR><BR>
</p>
by
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02/18/2000
HONG KONG
1) CTI IDD (Superman): client, CTI; agency, Grey.
2) McDONALD'S (Big Mac Chant): client, McDonald's; agency, Leo Burnett.
3) PARK 'N SHOP: client, Park 'N Shop, agency, DDB.
4) SUNDAY (Mobile Phone Network): client, Sunday Telecoms; agency, BBDO.
5) WELLCOME: client, Wellcome; agency: McCann-Erickson.
6) HKT 0060 (IDD service): client, Cable & Wireless HKT; agency, JWT.
6) HUTCHISON (Mobile Phone Network): client, Hutchison; agency, O&M.
8) SAN MIGUEL: client, San Miguel Brewery; agency, JWT.
9) COCA-COLA: client, Swire Bottlers; agency, D'Arcy.
9) VITASOY: client, Vitasoy: agency: Euro RSCG.
9) AJI ICHIBAN: client, not known: agency: Strategic Media.
Data on TV ads scoring the highest recall among consumers polled was
collected by MARKET BEHAVIOUR (Hong Kong) LTD, on behalf of MEDIA.
(January 17-28, 2000)
