Time Warner is entering into a strategic alliance with China
Entertainment Television (CETV).
Under the alliance, Turner Broadcasting System Asia-Pacific - a division
of Time Warner - with assistance from Warner Bros, will work with CETV
founder Robert Chua to revamp the Hong Kong-based, Chinese language
general entertainment channel.
Turner will also provide global sales and marketing support.
Mr Chua will remain as chairman and will continue to oversee the
channel's content.
