HEADLINES: Time Inc titles rake in USdollars 3m with ITU

<p>Time Inc Asia's ITU "Roam Go!" programme has raked in advertising </p><p>revenue of more than USdollars 3 million for Time Asia, Asiaweek and </p><p>Fortune Asia magazines. Timed to coincide with the International </p><p>Telecommunication Union (ITU) Telecom Asia 2000 show in Hong Kong </p><p>earlier this month, Roam Go! was a comprehensive programme that </p><p>integrated print and online advertising to provide a unique environment </p><p>for advertisers targeting decision-makers in the telecom industry. </p><p>Individually, Time Asia's November 27 edition grossed more than </p><p>USdollars 2 million and was No.3 in terms of revenue for the title this </p><p>year. "These high revenue figures are a true vote of confidence from our </p><p>advertisers on a subject that has become one of the region's biggest </p><p>stories," said Mr Andrew Butcher, publisher of Time Asia and Fortune </p><p>Asia. The ITU package attracted five overall sponsors, who joined the </p><p>complete Roam Go! Programme: Canon, NTT DoCoMo, Ericsson, Intel and </p><p>Wherever.net. </p><p><BR><BR> </p>

by | 12/08/2000