China's state-owned Tiaji Group has signed on Grey Worldwide:
Shanghai to boost the brand profile for its anti-obesity drug, Qumei,
which it launched in July 2000.
Grey's appointment marks the first time that the 21-year-old
pharmaceutical group, which is listed on the Shanghai stock exchange and
last year hit annual sales of Rmb 2 billion (USdollars 242 million), is
using a multinational 4A's agency to work on its brands.
