HEADLINES: Three vie for Watson's Water media assignment
As Watson has put its Watson's Water media planning and buying brief up for pitch. Three agencies - OMD, FCB and incumbent MindShare - have been invited to take part in the review, which is focusing on strategy and cost efficiency. Last month, AS Watson tapped FCB for the creative assignment, which had been handled by O&M for 11 years before the agency was forced to resign it after winning Coca-Cola brands Sprite and Fanta in a global realignment.
