HEADLINES: Thai adspend outlook to remain upbeat in 2003
Thailand's ad industry turned in a better-than-expected 15.4 per cent growth to 61 billion baht (US$1.4 billion) for 2002, according to Nielsen Media Research. The largest share of growth came from real estate, cars, telecoms and, in the last quarter, energy drinks. Media agencies are generally upbeat about this year although growth is likely to remain largely limited to the same categories this year.