HEADLINES: Tequila snags Shell direct marketing account
TBWA's integrated marketing agency Tequila has beaten J. Walter Thompson, Wunderman, Draft Worldwide and 141 in a pitch for Shell's regional direct marketing account. According to an industry source, Tequila was favoured to win because it had already done work for the client on an ad hoc basis. JWT retains Shell's above-the-line account.
