HEADLINES: Telekom Malaysia puts $15m brief up for review
A multi-agency pitch is underway for the consolidated Telekom Malaysia creative and media account, worth RM60 million (US$15 million). The review is aimed at increasing efficiencies and reducing the number of agencies used to two at most, sources said. Telekom Malaysia currently uses a number of agencies - FCB on TMNet, TBWA on TM Touch and Astana and Zenith Media on the corporate, Blue Hyppo and online briefs.
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