HEADLINES: TBWA wins A-P pharmaceutical biz

<p>TBWA has won the regional Novartis account, following a </p><p>multi-agency pitch. </p><p><BR><BR> </p><p>Novartis is a European-based pharmaceutical and chemical company and </p><p>TBWA's brief is to promote two herbicide and two insecticide brands in </p><p>Asia-Pacific. </p><p><BR><BR> </p><p>"The brief is to create markets for each of the brands as well as an </p><p>individual vision behind all four brands," TBWA's new Hong Kong chairman </p><p>Gavin Heron told MEDIA. </p><p><BR><BR> </p>

by | 06/23/2000