HEADLINES: TBWA snags whiskey assignment from Hakuhodo

<p>Kirin-Seagram has appointed TBWA as the creative agency for its </p><p>Chivas Regal and Martell business in Japan, dealing a blow to Hakuhodo. </p><p>The latter however retains its media assignment. TBWA regional chairman </p><p>Keith Smith said: "We convinced the client that they should be using </p><p>local adaptations of the global campaign, which is produced by TBWA." </p><p>The entire account is worth USdollars 10 million. </p><p><BR><BR> </p>

by | 04/27/2001