TBWA has won a raft of major new accounts in Asia-Pacific, worth
more than US$40 million.
One of the bigger wins include the relaunch of the Samsung/Renault brand
in South Korea, which it won in a competitive pitch against
Publicis/Welcome and Leo Burnett. The pitch centered around the relaunch
of the Samsung SM5 four-door sedan and the win, which is expected to
bill US$20 million annually, pushes TBWA Korea billings beyond
the US$200 million mark after just three years in business.
TBWA Asia-Pacific chairman Keith Smith said that the win "further
enhances our relationship with the Nissan/Renault group in a very
important market.
We believe that the win also propels us into sixth place in the Korean
advertising market".
TBWA Shanghai, meanwhile, has won the British DIY home improvement B&Q
business in China. The agency beat out incumbent Bates and Publicis for
the account.
In Australia, Whybin Lawrence TBWA has won the St George Bank above and
below the line account worth A$40 million (about US$20
million).
