HEADLINES: TBWA posts major Asia-Pacific wins
<p>TBWA has won a raft of major new accounts in Asia-Pacific, worth </p><p>more than US$40 million. </p><p><BR><BR> </p><p>One of the bigger wins include the relaunch of the Samsung/Renault brand </p><p>in South Korea, which it won in a competitive pitch against </p><p>Publicis/Welcome and Leo Burnett. The pitch centered around the relaunch </p><p>of the Samsung SM5 four-door sedan and the win, which is expected to </p><p>bill US$20 million annually, pushes TBWA Korea billings beyond </p><p>the US$200 million mark after just three years in business. </p><p><BR><BR> </p><p>TBWA Asia-Pacific chairman Keith Smith said that the win "further </p><p>enhances our relationship with the Nissan/Renault group in a very </p><p>important market. </p><p><BR><BR> </p><p>We believe that the win also propels us into sixth place in the Korean </p><p>advertising market". </p><p><BR><BR> </p><p>TBWA Shanghai, meanwhile, has won the British DIY home improvement B&Q </p><p>business in China. The agency beat out incumbent Bates and Publicis for </p><p>the account. </p><p><BR><BR> </p><p>In Australia, Whybin Lawrence TBWA has won the St George Bank above and </p><p>below the line account worth A$40 million (about US$20 </p><p>million). </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features