HEADLINES: TBWA outguns Grey and Euro to reel in Imedeen

<p>TBWA Hong Kong has beaten off Grey Worldwide and Euro RSCG to win </p><p>the creative account for skincare brand Imedeen. The agency's brief is </p><p>to produce a print, outdoor, in-store and digital campaign for Imedeen's </p><p>local owner Bionax Hong Kong. The campaign will focus on the fact that </p><p>Imedeen, which comes in tablet form, focusing on the internal side of </p><p>skincare. </p><p><BR><BR> </p>