HEADLINES: Tata Tea hands Gold media account to Initiative

Tata Tea, one of India's biggest producers and distributors of tea, has handed its Tata Gold Tea media planning agency of record assignment to Initiative. The account is believed to be worth about US$2.5 million in annual billings. There was no formal pitch for the account and the agency was picked during an internal review. The appointment comes as the company is preparing to roll out a major campaign this month.