CIA Medianetwork has been appointed to handle the US$7
million Asia-Pacific media business of leading Swiss sports watches and
chronograph brand, Tag Heuer. The account was previously handled by
various agencies across the region, including Euro RSCG/Motivator and
BBH. The account move was part of a media consolidation following the
acquisition of Tag Heuer by LVMH Moet Hennessy Louis Vuitton.