Mr Peter Steigrad has been appointed chairman of Y&R Advertising
for the Asia-Pacific region and chairman/CEO of DY&R, effective
immediately.
He replaces Mr Etienne Boisrond, who has decided to take a six-month
sabbatical with his family in Europe. He will return to take a new
senior post within Young & Rubicam Inc.
Mr Steigrad previously headed Y&R's Australia and New Zealand operations
since 1997. Prior to that, he was area director of JWT Australia, New
Zealand, Indochina, Japan and Thailand.