Telecommunications and internet service provider Star Hub is
preparing to call a pitch to consolidate its media account with one
agency, posing a dilemma for Starcom. The review covers media buying and
planning assignments for StarHub - now handled by Maximize - as well as
Star Hub's subsidiary Singapore Cable Vision (SCV), which Starcom won in
September. It is understood that Starcom, which does some media planning
for rival Singapore Telecommunications, has been asked if it would be
interested in pitching. The problem for Starcom is that this would
involve resigning SingTel but there are no guarantees it would win the
pitch.
