HEADLINES: Standard Chartered media business up for pitch

<p>Standard Chartered Bank has put its media business up for pitch. </p><p>Sources said the brief initially focused on Hong Kong and agencies' </p><p>cost-effective media-buying abilities. Zenith, MindShare and OMD are the </p><p>three agencies fighting for the account. Standard Chartered recently </p><p>realigned its global creative account with J. Walter Thompson, leaving </p><p>FCB and Leo Burnett out in the cold. FCB also used to handle media </p><p>planning and buying for the bank. Hong Kong is the bank's main market, </p><p>commanding about half of its total global marketing communications </p><p>budget. </p><p><BR><BR> </p>

by | 09/28/2001

Standard Chartered Bank has put its media business up for pitch.

Sources said the brief initially focused on Hong Kong and agencies'

cost-effective media-buying abilities. Zenith, MindShare and OMD are the

three agencies fighting for the account. Standard Chartered recently

realigned its global creative account with J. Walter Thompson, leaving

FCB and Leo Burnett out in the cold. FCB also used to handle media

planning and buying for the bank. Hong Kong is the bank's main market,

commanding about half of its total global marketing communications

budget.