HEADLINES: SPI wins VW Japan media business

<p>Strategic Planners International has won the media planning account </p><p>for Volkswagen Japan, with Asatsu-DK handling the buying business and </p><p>DDB managing the creative account. </p><p><BR><BR> </p><p>Volkswagen was the third top-spending foreign brand in Japan following </p><p>BMW and Mercedes, taking up eight per cent share of voice in the </p><p>category, according to industry data. </p><p><BR><BR> </p><p>"With the challenges ahead, we want to assemble the best teams of </p><p>specialist support we can to ensure our success, not only in the media </p><p>area, but across our entire marketing communications programme," said </p><p>Volkswagen general manager of marketing Martin Biswurm. </p><p><BR><BR> </p>