Strategic Planners International has won the media planning account
for Volkswagen Japan, with Asatsu-DK handling the buying business and
DDB managing the creative account.
Volkswagen was the third top-spending foreign brand in Japan following
BMW and Mercedes, taking up eight per cent share of voice in the
category, according to industry data.
"With the challenges ahead, we want to assemble the best teams of
specialist support we can to ensure our success, not only in the media
area, but across our entire marketing communications programme," said
Volkswagen general manager of marketing Martin Biswurm.
