Singapore Press Holdings (SPH) will soon be launching two more
English-language newspapers.
A spokesperson said there was room for two more papers because the
market was still growing.
SPH newspapers currently reach a total of 2.7 million readers each day,
and total readership, according to an independent survey, for English
and Chinese dailies grew five per cent last year from 1998, the
spokesperson told MEDIA.
Double-digit growth was seen in Lianhe Wanbao at 11.3 per cent and Shin
Min Daily News at 18.3 per cent. The Business Times, meanwhile, grew at
just over eight per cent.
The new dailies would complement the existing stable of SPH newspapers
and each would have its own identity and positioning.