HEADLINES: Sony taps TBWA for Cybershot brand-building job

Sony Hong Kong has replaced Euro RSCG with TBWA on its digital camera assignment following a three-way pitch. The brief was to continue building the Sony Cybershot brand. Sony digital cameras' adspend last year totalled US$2 million, according to Admango. ZenithMedia is the media planning and buying agency. TBWA is expected to roll out a new campaign this month.

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