HEADLINES: Sony taps Burnett for Vietnam branding campaign

Sony has tapped Leo Burnett/M&T to develop above- and below-the-line brand building campaigns in Vietnam. The agency won the assignment following a four-way shoot-out that included Lowe in the final round. Chuo Senko was the incumbent agency. Burnett Vietnam MD Phil McDonald said the appointment comes as the electronics market in the country is picking up speed. The first campaign is expected to launch by the end of the year.