HEADLINES: Sony hands digital camera brief to 141 Singapore
Sony Marketing Asia-Pacific has appointed Bates' direct shop 141 Singapore on a project basis to help with the late September launch of two new products in the Sony Cybershop digital camera category. The agency's remit covers below-the-line merchandising design as well as PR. 141 Singapore managing director, Anthony Pounds, is leading the account, reporting directly to Mathew Mathai, Sony Marketing's senior manager for marketing communications.
