said Michael Grindon, president of Columbia TriStar International Television, SET India's parent company.
HEADLINES: Sony forges distribution alliance with Discovery
Sony Entertainment Television India (SET) and Discovery Networks have formed a distribution alliance to provide Indian viewers with six channels in one package from this month. The package consists of Discovery, Animal Planet, Sony Entertainment, AXN and CNBC. "This JV enables both partners to offer consumers a comprehensive and diverse bouquet of programming choices, enhancing both partners' distribution strength,