HEADLINES: SilkAir pitch down to Ogilvy & Mather and Batey
<p>The six-month long pitch for SilkAir - the regional airline of </p><p>Singapore Airlines - is down to Ogilvy & Mather and incumbent Batey Ads, </p><p>with a decision likely this month. According to industry sources, the </p><p>pitch process has taken a long time because there were differences of </p><p>opinion between SilkAir management and the company board over how the </p><p>airline should be positioned. </p><p><BR><BR> </p>
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