HEADLINES: Samsung revealed as Korea's biggest advertiser
Samsung Electronics has pipped SK Telecom as Korea's largest advertiser, with an adspend of US$168 million last year, 36 per cent higher than in 2002, according to the Korea Federation of Advertising Associations. SK Telecom slipped to second spot after its spend declined 15 per cent.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features