HEADLINES: Samsung banks on CRM to drive television sales

<p>FCB Sydney has launched a customer relationship management </p><p>programme for Samsung aimed at stimulating high-end television sales in </p><p>Australia through a multimedia platform that focuses on data capture, </p><p>and customer research and profiling. The centre of the initiative lies </p><p>in the internet, where consumers are invited to join a Samsung club and </p><p>enter a lucky draw. The programme is being rolled out on the back of an </p><p>ongoing brand campaign, which includes direct mail, print and POS. </p><p><BR><BR> </p>