Saatchi & Saatchi has won its first Hutchison account in the
Asia-Pacific region.
The agency picked up priceline.com, a joint venture between Hutchison
and US-based priceline.com, which offers consumers preferential prices
on a wide range of products and services including travel, car hire and
furniture.
The account is believed to be worth HK$70 million (about
US$9 million) in terms of billings.
Saatchis beat O&M and DDB, which are Hutchison's main agencies, in a
fiercely-contested pitch.
