SmarTone general manager of customer relationship development and marketing, Jennifer Chua, said Saatchi won the pitch because of its creative strategic recommendations.
HEADLINES: Saatchis outguns three to win SmarTone account
Saatchi & Saatchi Hong Kong has won a three-way pitch for the SmarTone assignment, which went up for review after Leo Burnett - the incumbent of four years - resigned the business because of undisclosed differences.