HEADLINES: Saatchis fits Miss Sofi's $1.2m shoes remit
Saatchi & Saatchi has won the US$1.2 million Miss Sofi fashion shoes account, following a multi-agency pitch that also included Hwa Wei & Grey, Results and Commex. Saatchis group account director, Rebecca Chang, said the agency won because of its experience in brand launches and its understanding of the Asian fashion market.