Advertising spending in pan-regional newspapers and magazines slumped 24 per cent to US$32 million in the first two months of this year, compared with the same period in 2001, according to CMR. Almost all the major titles lost ground. Reader's Digest and Forbes Global were the only two major publications which posted double-digit growth rates of 63 and 32 per cent respectively.
by | 05/17/2002
Most read
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
Dentsu's incoming CEO vows to 'turn change into strength' in first address to staff
Unilever appoints influencer agency for global food business
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
How Hyrox built a $130 million brand by turning fitness into a marketing engine
The Trade Desk says Omnicom audits ‘have not identified any issues’
Related Articles