Advertising spending in pan-regional newspapers and magazines slumped 24 per cent to US$32 million in the first two months of this year, compared with the same period in 2001, according to CMR. Almost all the major titles lost ground. Reader's Digest and Forbes Global were the only two major publications which posted double-digit growth rates of 63 and 32 per cent respectively.
by | 05/17/2002
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