HEADLINES: Publicis snatches Career Times rebranding brief
Publicis Ad-Link has outbid MK2 and incumbent Interface Communications to snatch the media and creative assignments to rebrand Career Times, a recruitment title distributed free on Hong Kong's MTR stations. The winning agency has been tasked with positioning the title as a publication targeted at young professionals. Career Times Online business development manager, Angela Chan, said that Publicis Ad-Link was chosen because it demonstrated an understanding of the category which it operates in.
