HEADLINES: Post Publishing hands title launch brief to JWT
Post Publishing has assigned J. Walter Thompson to develop the launch campaign for the new Thai language business daily. JWT won the account following a pitch against Leo Burnett and Grey. The company, which also publishes leading English-language daily, Bangkok Post, said a three-month, US$3 million launch campaign, beginning with teasers ahead of the mid-February introduction of the paper, is in the works.