HEADLINES: Post earmarks $10m budget for new broadsheet

Post Publishing in Thailand has put a US$10 million marketing budget behind its newly-launched Post Today. About 40 per cent of the money has been committed to the end of the year, with the remainder spread out over the next three years. The initial objective will be to raise awareness of the 50-page Thai-language broadsheet as quickly as possible among business executives aged between 21 and 35.