HEADLINES: Pfizer taps JWT for Viagra launch in Philippines
Pfizer has appointed J. Walter Thompson to formulate a total communications plan for the Viagra account in the Philippines. There was no pitch for the business, which was assigned to JWT on the strength of the agency's relationship with Pfizer. Although the media budget has yet to be set, it is believed that MindShare will likely win the media agency of record assignment. There were no incumbent agencies because Viagra has yet to launch a major campaign in the Philippines.