HEADLINES: Pfizer chooses Carat for Viagra planning in Japan

<p>Carat SPI has been handed the strategic media planning account for </p><p>Viagra, Pfizer's well-known erectile dysfunction treatment, in Japan. </p><p>The agency's appointment to the account follows Carat's Pfizer/Warner </p><p>Lambert account win in the United States earlier this year. </p><p><BR><BR> </p>

Carat SPI has been handed the strategic media planning account for

Viagra, Pfizer's well-known erectile dysfunction treatment, in Japan.

The agency's appointment to the account follows Carat's Pfizer/Warner

Lambert account win in the United States earlier this year.