HEADLINES: Peninsula taps DDB for US$3m global assignment

<p>DDB has won the Peninsula Hotel global account in pitch that is </p><p>believed to have also included Bates and Ogilvy & Mather. The brief, </p><p>estimated to be worth about US$3 million, had been under review </p><p>since February when the Peninsula dropped its 14-year AOR, Saatchi & </p><p>Saatchi because of professional differences. The focus of the pitch was </p><p>on strategic positioning and creative. "The Peninsula is relooking its </p><p>core brand values as it expands and as it revamps existing operations," </p><p>said Aaron Lau, DDB Greater China chairman. There was no media review </p><p>and the task continues to be handled by Zenith. </p><p><BR><BR> </p>