HEADLINES: ParknShop extends DDB brief to cover south China

Supermarket chain ParknShop has tapped DDB - its Hong Kong agency-of-record - to handle all creative work in southern China. The agency previously produced China campaigns for the supermarket chain on a project basis. The move comes as ParknShop takes a more aggressive stand in Guangdong province against heavyweight competition such as Carrefour and Walmart. There was no review of the media assignment, which remains with OMD.