HEADLINES: Palm appoints Carat media agency for A-P and US

<p>Carat has been appointed as media agency for mobile device </p><p>manufacturer Palm across Asia-Pacific and the US, with AKQA picking up </p><p>the creative account. The appointments precede a major new product </p><p>launch from the company over the next few months. The media account will </p><p>be co-ordinated out of Singapore. Carat Asia-Pacific chief executive </p><p>David Liu said the agency had to demonstrate its interactive capabilites </p><p>very strongly to win the account. </p><p><BR><BR> </p>

Carat has been appointed as media agency for mobile device

manufacturer Palm across Asia-Pacific and the US, with AKQA picking up

the creative account. The appointments precede a major new product

launch from the company over the next few months. The media account will

be co-ordinated out of Singapore. Carat Asia-Pacific chief executive

David Liu said the agency had to demonstrate its interactive capabilites

very strongly to win the account.