Ogilvy Group Singapore has won account for The Ascott Group, a
service apartment operator in Asia-Pacific, and will handle the new
corporate branding launch for two of Ascott's consumer brands. The
account will be managed out of Singapore, and co-ordinated regionally
over eight countries - Thailand, Malaysia, Vietnam, Philipines, New
Zealand, United Kingdom, Australia, and China. Ogilvy was awarded the
project after a competitive three-way pitch, which included
McCann-Erickson and Write Angles.
