Ogilvy Singapore has won business worth an additional US$3
million.
All of the new accounts are dotcoms including: Indigoz, a customer
relationship management consultancy; Asiatravelmart, a travel portal;
DoAsia, a guide to key Asian cities; and Netlock, a network security
system.
Said Tim Isaac, Ogilvy Singapore Chairman, "The marketplace for dotcom
businesses is now very competitive. It is no longer a matter of which
organisation can offer good service and content. Branding and marketing
communications are increasingly the critical factors that will make the
difference between success and failure."
