HEADLINES: Ogilvy beats three in Chunlan China air-con pitch

<p>Ogilvy & Mather has beaten three of its rivals to win the Chunlan </p><p>business, one of the biggest air conditioner and home appliance brands </p><p>in China. MindShare will handle the media assignment. It is the first </p><p>time that Chunlan has employed a multinational agency. O&M's first </p><p>assignment will be to revamp the brand in the marketplace and develop a </p><p>brand architecture for Chunlan across existing and potential business </p><p>categories. </p><p><BR><BR> </p>

by | 09/28/2001