HEADLINES: Nikkeisha strikes Japan deal with Ogilvy units

Branding and identity consultancy, Enterprise IG and CRM agency OgilvyOne have signed a cooperative agreement in Japan with Nikkeisha, the marketing services division of the Nihon Keizai Shimbun group. The two WPP units will provide branding and direct marketing expertise, while Nihon Keizai will give OgilvyOne access to its customer information, the largest such database in the country.