HEADLINES: Newsweek circulation up eight per cent

<p>Newsweek's Asia-Pacific circulation rose eight per cent in the key </p><p>markets of Singapore, Hong Kong and Malaysia in year's first half, </p><p>according to the Audit Bureau of Circulations (ABC). </p><p><BR><BR> </p><p>The magazine's growth was the strongest in Singapore, which posted a </p><p>year-on-year increase of 10.3 per cent, followed by Hong Kong, up nine </p><p>per cent. </p><p><BR><BR> </p><p>Mr Frank Procter, general manager, Pacific edition, described the growth </p><p>as "encouraging" because of the upscale demographic profile of </p><p>Newsweek's readership in Singapore, Hong Kong and Malaysia. </p><p><BR><BR> </p><p>ABC also reported that the publication sold more subscriptions without </p><p>discounts (up 11.3 per cent), and the use of premiums and gifts to </p><p>attract sales was reduced (down 13.3 per cent). </p><p><BR><BR> </p><p>Newsweek's full Asia circulation totalled 242,784. </p><p><BR><BR> </p>

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